Aaron Murphy

“Lowest-rate merchant services” sounds simple: you pay the least to accept card payments, keep more profit, and move on. In real life, “lowest-rate merchant services” is a pricing claim, not a pricing...

If you search for the “cheapest card transaction fees,” you’ll quickly see ads promising unbelievably low rates—sometimes “0% processing” or “1.29% flat.”  In real life, the cheapest card transaction fees are constrained...